ever wonder why some companies don’t just stick with their flagship product? everyone is trying to branch out today to get greater profits or pieces of markets that just don’t exist. case in point – arm & hammer. i’ve now seen gum, deodorant, and toothpaste. what was wrong with baking soda? how do you transition from baking soda to toiletries anyways?

other example..McDonald’s..I know that documentary musta really shamed them, but they’ve been putting out ridiculous menu items that really stray from the original burger/fries/shakes formula for a while now. when will it end? and what will it end at? moussaka? schnitzel? fettucine alfredo?